Do you think of Book marketing as confusing and complex? You are hardly alone! Long time friend of the podcast and one of the most proactive authors for marketing, David W. Berner’s success doesn’t just happen but requires a bit of work and effort from the author. After speaking with Mike O’Malley from LitNuts last month, host WC Turck thought it would offer keen insights by prying open David’s bag of tricks and promotional secrets (and maybe a few scars and open wounds!).